Meta Performance · Last 7 Days
Jul 3 – Jul 9, 2026 · $35,414 total spend · 5 active campaigns
Generated Jul 10, 2026
America/New_York
America/New_York
Key Metrics (7-day)
Blended ROAS
1.71x
target ≥ 2.0
Avg Daily Spend
$5,059
7-day avg
Purchases
937
omni_purchase
Cost / Purchase
$37.80
blended CPA
CTR
1.54%
link + all clicks
CPM
$11.29
per 1k impr.
Frequency
3.2
impr-weighted
Daily Spend & ROAS Trend
Campaign Performance · sorted by spend
| Campaign | Funnel | Type | Spend | Avg/Day | Purch | ROAS | CPA | CTR | CPM | Freq | Verdict |
|---|---|---|---|---|---|---|---|---|---|---|---|
| TOF | Testing + Scaling | ABO | TOF | ABO | $19,490 | $2,784 | 524 | 1.77 | $37.20 | 1.48% | $9.07 | 3.9 | WATCH |
| TOF | Scaling | CBO | Evergreen | TOF | CBO | $12,811 | $1,830 | 312 | 1.52 | $41.06 | 1.89% | $18.08 | 1.5 | CUT |
| MOF| Advantage+ | Advantage+/Full | A+ | $1,602 | $229 | 57 | 2.38 | $28.10 | 1.06% | $10.61 | 2.2 | HOLD |
| MOF+BOF| Retargeting + Retention | CBO | MOF+BOF | CBO | $869 | $124 | 22 | 1.64 | $39.50 | 1.65% | $18.79 | 1.4 | WATCH |
| Advantage + Sales | Catalog | CBO | Advantage+/Full | CBO | $643 | $92 | 22 | 2.25 | $29.23 | 0.91% | $7.92 | 1.8 | HOLD |
| TOTAL · 5 active | $35,414 | $5,059 | 937 | 1.71 | $37.80 | 1.54% | $11.29 | 3.2 |
🪐 Andromeda Creative-Similarity Score
Creative is the targeting — Andromeda collapses near-identical ads. Each active creative scored 0–100 on how similar it is to its nearest twin. LOWER IS BETTER: <60 distinct · 60–79 crowding · ≥80 duplicate. 30 scored · 26 flagged ≥60 · largest near-duplicate cluster: 20 ads / $23,498 · 4 more active creatives not scored
| Creative | Funnel | Format | Spend | ROAS | Similarity | Nearest twin | Band |
|---|---|---|---|---|---|---|---|
| TOF | Influencer Video | Bonfire Media | V1 | TOF | video | $262 | 2.38 | 98 | TOF | Influencer Video | Bonfire Media | V3 | Duplicate |
| TOF | Influencer Video | Bonfire Media | V3 | TOF | video | $15 | 0.00 | 98 | TOF | Influencer Video | Bonfire Media | V1 | Duplicate |
| TOF | Influencer Video | Bonfire Media | V1 | TOF | video | $2,108 | 1.69 | 97 | TOF | Influencer Video | Bonfire Media | V2 | Duplicate |
| TOF | Influencer Video | Bonfire Media | V3 | TOF | video | $626 | 1.37 | 97 | TOF | Influencer Video | Bonfire Media | V1 | Duplicate |
| TOF | Influencer Video | Bonfire Media | V2 | TOF | video | $54 | 4.34 | 97 | TOF | Influencer Video | Bonfire Media | V1 | Duplicate |
| TOF | Influencer Video | Bonfire Media | V4 | TOF | video | $1 | 0.00 | 95 | TOF | Influencer Video | Bonfire Media | V2 | Duplicate |
| <IMG> | AI | Jolly Roger flag | Pirate Bundle | Jennifer | TOF | image | $1,244 | 1.17 | 93 | <IMG> | AI | Jolly Roger flag | Pirate Bundle | Jennifer | Duplicate |
| <IMG> | AI | Jolly Roger flag | Pirate Bundle | Jennifer (2) | TOF | image | $2 | 0.00 | 93 | <IMG> | AI | Jolly Roger flag | Pirate Bundle | Jennifer | Duplicate |
| TOF | 05.05.26 | Bonfire Media | Influencer Vid | Boat | Educational | TOF | video | $7,182 | 1.43 | 77 | TOF | Influencer Video | Bonfire Media | V3 | Crowding |
| TOF | AI | UGC Style | Flexible Ad | Boat | Multiple Flags | TOF | unknown | $3,836 | 1.68 | 77 | TOF | AI UGC Style | Flexible Ad | Boat | Multiple Flags | 09-07 | Crowding |
| TOF | AI | UGC Style | V1 | Boat | Happy hour | TOF | unknown | $1,067 | 1.92 | 77 | TOF | AI | UGC Style | V2 | Boat | Happy hour | Crowding |
| TOF | AI UGC Style | Flexible Ad | Boat | Multiple Flags | 09-07 | TOF | unknown | $161 | 1.47 | 77 | TOF | AI | UGC Style | Flexible Ad | Boat | Multiple Flags | Crowding |
| TOF | AI | UGC Style | V2 | Boat | Happy hour | TOF | unknown | $7 | 0.00 | 77 | TOF | AI | UGC Style | V1 | Boat | Happy hour | Crowding |
| TOF | AI | UGC Style | Flexible Ad | Boat | Multiple Flags | TOF | unknown | $180 | 1.75 | 75 | TOF | AI UGC Style | Flexible Ad | Boat | Multiple Flags | 09-07 | Crowding |
| TOF | 05.05.26 | Blue line | Ai | Vid | Boat | UGC Style ad id | TOF | video | $4,699 | 1.49 | 73 | TOF | 05.05.26 | Blue line | UGC Style (Copy) | Crowding |
| TOF | 05.05.26 | Blue line | Ai | Vid | Boat | UGC Style (Copy) | BOF | video | $774 | 1.73 | 73 | TOF | 05.05.26 | Blue line | UGC Style ad id | Crowding |
| TOF | AI | UGC Style | V1 | Boat | Happy hour (b) | TOF | unknown | $205 | 2.48 | 73 | TOF | AI | UGC Style | V1 | Boat | Happy hour | Crowding |
| TOF | Influencer Video | Essential Rentals | Multiple Flags | Boat | TOF | video | $1,052 | 1.72 | 71 | TOF | Influencer Video | Bonfire Media | V2 | Crowding |
| TOF | AI UGC Style | Video | Boat | Mixed Flags | 09-07 | TOF | video | $82 | 0.96 | 71 | TOF | 05.05.26 | Blue line | UGC Style ad id | Crowding |
| TOF | AI | UGC Style | Blue Line | Boat | V2 (Copy) | BOF | unknown | $88 | 0.50 | 69 | TOF | 05.05.26 | Blue line | UGC Style (Copy) | Crowding |
| <IMG> | AI | Jolly Roger flag | Pirate Bundle | Jennifer (Copy 2) | BOF | image | $0 | 0.00 | 68 | <IMG> | AI | Jolly Roger flag | Pirate Bundle | Jennifer | Crowding |
| TOF | AI | UGC Style | Blue Line | Boat | V2 | TOF | unknown | $2,311 | 2.31 | 67 | TOF | 05.05.26 | Blue line | UGC Style ad id | Crowding |
| TOF | AI | Talking Animals | Golf Cart | Eagle | American Flag | Video | TOF | video | $975 | 2.42 | 66 | TOF | AI UGC Style | Video | Boat | Mixed Flags | 09-07 | Crowding |
| TOF | Ai | Influencer Video | Female | Tamylyn | Boat | IMG | V2 (Copy 2) | BOF | video | $6 | 7.11 | 65 | TOF | 05.05.26 | Blue line | UGC Style (Copy) | Crowding |
| TOF | AI | UGC Style | Boat | Betsy Ross Flag | 27.05.26 | TOF | unknown | $1,193 | 1.97 | 60 | TOF | AI | UGC Style | Boat | Texas State Flag | 27.05.26 | Crowding |
| TOF | AI | UGC Style | Boat | Texas State Flag | 27.05.26 | TOF | unknown | $788 | 2.04 | 60 | TOF | AI | UGC Style | Boat | Betsy Ross Flag | 27.05.26 | Crowding |
| TOF | AI | UGC Style | Boat | Red, White & Fish Flag | 27.05.26 | TOF | unknown | $918 | 1.97 | 59 | TOF | AI | UGC Style | Boat | Texas State Flag | 27.05.26 | Distinct |
| Ad - TOF | Influencer | Female | @nicole_jens | Image | Boat | Fishing flag | TOF | image | $81 | 6.71 | 53 | <IMG> | AI | Jolly Roger flag | Pirate Bundle | Jennifer | Distinct |
| MOF | Catalogue | 05/02/2026 | MOF | unknown | $1,602 | 2.38 | 14 | TOF | AI | UGC Style | Boat | Betsy Ross Flag | 27.05.26 | Distinct |
| Advantage + Sales | Catalog | 05.05.26 | Advantage+/Full | unknown | $643 | 2.25 | 14 | TOF | AI | UGC Style | Flexible Ad | Boat | Multiple Flags | Distinct |
Top 3 Critical Recommendations
DO TODAYScale MOF | Advantage+ — best blended winner, budget-capped
MOF | Advantage+ · 2.38x ROAS · $1,601 spend · $28.10 CPA
Highest-ROAS campaign with real volume (57 purchases @ 2.38x). Spending ~$229/day against a $230 daily cap — pinned to the ceiling and starving. Advantage+ Catalog CBO is the same story (2.25x, $92/day cap, fully spent).
Action: Raise MOF | Advantage+ daily budget from $230 → $350 (+52%) and Advantage+ Catalog CBO from $92 → $150. Both are catalog/retargeting engines with headroom; step up 20–30% every 2–3 days while ROAS holds ≥2.0.
THIS WEEKTrim the Bonfire Influencer Video duplicate cluster
TOF Bonfire Influencer Vid V1–V4 (dupes) + Educational adset · 96–98 similarity · 1.43x
20-ad near-duplicate cluster burns $23,498 (66% of spend) at a blended 1.70x — below breakeven. The Bonfire Educational adset alone spent $7,183 @ 1.43x, and V1/V3 copies score 97–98 (duplicate). They cannibalize each other in the Andromeda auction.
Action: Consolidate to ONE Bonfire winner per angle, pause the V3/V4 low-spend dupes, and pause the 1.43x Educational adset unless a fresh hook/first-3s is shipped. Redirect budget to the 2.31x Blue Line V2 ad and the Advantage+ engines.
OPPORTUNITYPromote the hidden 6.71x influencer image out of Evergreen
@nicole_jens Image | Boat | Fishing flag · 6.71x ROAS · $81 spend · 53 similarity (distinct)
Inside the laggard TOF Scaling Evergreen (1.52x), the @nicole_jens fishing-flag image adset returned 6.71x on only $81 and scores 53 (distinct — not cannibalized). A starved, differentiated winner hiding under duplicate video creative.
Action: Duplicate @nicole_jens into its own ABO adset with a $75–100/day budget and test 1–2 fresh angle variants. Cleanest net-new scaling lever this week.
Revenue = omni_purchase conversion value (default attribution). Totals reconciled: sum of 7 daily rows = sum of 5 campaigns = $35,414.40 spend / $60,583.83 revenue / 937 purchases. Breakeven ROAS 2.0.