For Influencers, Creators & Agencies

www.flyaflag.com | info@flyaflag.com

1️⃣ Campaign Intention (Do Not Skip This Section)

Before filming anything, understand this:

Persona: Boaters, golf cart owners, Jeep drivers, patriotic families, veterans, lake house owners.

Product: FlyAFlag is a premium flag brand with an innovative and easy 3 step Wrap, Strap & Fly installation system.

• Top of Funnel → Scroll-stopping identity & pride
• Mid Funnel → Benefits, durability, no drilling
• Bottom Funnel → Social proof, speed test, installation demo

Primary Angle Being Tested:

• Built for motion
• No drilling or tools required
• Tested at high speeds
• Patriotism without apology
• Upgrade from the flags that stay in one place

2️⃣ The First 3–5 Seconds Decide Everything

Meta’s system prioritizes visual hooks, not just different voiceovers. We need visually distinct openings. You will create at least 1 video, each with a different visual world.

🎥 Visual Hook Option A — Speed & Motion

• Boat moving at speed
• Flag flying clean
• Water spraying
• Wind clearly visible
• Camera tight on flag, then widen
• Purpose: Prove performance instantly.

🎥 Visual Hook Option B — Installation in Real Time

• Wrap attachment around rocket launcher, rail, or pole
• Tighten Velcro
• Step back and reveal finished look
• Purpose: Prove how innovative and easy it is.

🎥 Visual Hook Option C — Identity & Lifestyle

• Group of friends laughing
• Family at the lake
• Jeep parked beachside
• Golf cart cruising neighborhood
• purpose: Sell belonging and swagger.

⚠️ Important. Do not film three videos in the same exact setting with only different voiceovers. Each hook must look visually different in setting, motion, and framing.

3️⃣ Messaging Guardrails (Natural Language Only)

Do NOT read spec sheets. Do NOT sound scripted. Use conversational phrasing like:

• “This thing actually stays put.”
• “No drilling. No tools. Took me 5 seconds to install.”
• “We’ve had it over 60 mph and it doesn’t budge.”
• “Way better than regular flags with noisy grommets, annoying poles that break.”
• “You just wrap it, strap it, and let it fly.”

Touch on at least two of these:

• Built for real speed
• Durable stitching
• Double sided,
• Fade resistant
• Easy install
• Designed for boats, pontoons, golf carts, Jeeps and anywhere else
• American pride

Avoid corporate language. Avoid sounding like an ad read.

4️⃣ Structure Framework

0–5 seconds: Tight visual hook (high clarity)

5–15 seconds: Show benefit in action

15–25 seconds: Personal reaction or identity moment

Final 3–5 seconds: Clear CTA

Example CTA styles:

• “If you’ve got a boat, you need this.”
• “Upgrade your setup.”
• “Fly it right.”
• “Built for motion. Built for pride.”

5️⃣ Authenticity Within Guardrails

We tightly control the first 3–5 seconds. After that, speak naturally. We want:

• Confident
• Swagger
• Real
• Proud
• Energetic

We do NOT want:

• Corporate
• Overly polished
• Over-edited
• Safe or timid

If it feels like something you’d text your friends saying “you’ve gotta see this,” you’re in the right zone.

6️⃣ Production Requirements

• Vertical 9:16
• 1080p minimum
• Natural lighting preferred
• Keep pacing fast
• Avoid long static shots
• Capture real wind movement
• Show product clearly

If on water: safety first.

7️⃣ Deliverables

• at least 1 visually distinct videos
• Raw files + edited versions
• No copyrighted music

8️⃣ What Makes FlyAFlag Different

This is not a decorative flag. It is a premium branded flag engineered for motion.

Most flags:

• Clamp on
• Are noisy
• Twist loose
• Tear at speed
• Require drilling
  

FlyAFlag:

• Wrap-Strap-Fly™ system
• Tested at high speed
• Installs in seconds
• Built for boats, golf carts, Jeeps, docks

We are not subtle. We are not quiet. We are built for Americans who live it out loud.

9️⃣ Creative Mindset

Think:

Energy > Perfection

Motion > Static

Confidence > Safe

Real > Polished

We are not chasing trends. We are building a brand.